Strategy Driven

APRIL 7, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – Improving Marketing Measurements, Operations & ROI. Consider leaving a comment! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Operations 50

Operations Resources Innovation ROI 50

Strategy Driven

JUNE 2, 2013

Discover how to mend the gap between social data and ROI. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Harnessing BIG DATA to Grow Revenue. by Gigya, Inc. Social data is the key to more relevant marketing. Are you seizing the opportunity? 90 percent of the world’s big data was created in the past two years alone.

Resources 50

Resources White Paper ROI Newsletter 50

Strategy Driven

JUNE 26, 2013

Driven by a goal to help clients increase the ROI of training programs , AchieveGlobal set out to identify an improved approach to learning that organizations should adopt for maximum impact on business results. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. by AchieveGlobal. Consider leaving a comment! All rights reserved.

Resources 56

Resources Strategy Succession ROI 56

Strategy Driven

APRIL 29, 2013

increase their interactive marketing ROI. And stop using dead sales words like ‘ROI,’ and ‘helps organizations.’ Copyright 2007-2013 by StrategyDriven Enterprises, LLC. I would like to connect about a potential partnership to help Buy Gitomer, Inc. This is a typical self-serving (and deleted) message.

ROI 50

ROI Customer Loyalty Media Seminar 50

Rajesh Setty

MARCH 16, 2013

TR: ROI is simple dollars and cents, ROR is about people. So here’s your new 4-word mktg strategy for 2013: Guess Less, Ask More… and always start with “How can I serve you?”. I asked Ted a few questions surrounding the topic in this quick interview. RS: What are three things that anyone can do to super charge ROR?

Retail 41

Retail Brand Media ROI 41

Strategy Driven

JUNE 24, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Measuring the ROI of social media? Consider leaving a comment! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved. appeared first on StrategyDriven.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

JUNE 17, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Measuring the ROI of social media? This content is intended for personal and non-commercial use only. All rights reserved. Please consider the environment before and after printing this article. The post How to make sales calls on social media.

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

JULY 1, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Measuring the ROI of social media? Consider leaving a comment! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved. appeared first on StrategyDriven.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Harvard Business Review

MARCH 11, 2014

As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.” ” Cook’s gut reaction to defend actions that don’t have a clear ROI is admirable — and he has the legal right to make strategic decisions and investments, as does every CEO.

CEO 8

CEO ROI Environment Hedge 8

Harvard Business Review

FEBRUARY 24, 2014

For instance, a 2013 Gartner survey found that 64% of enterprises were deploying or planning big data projects, up from 58% the year before. And what’s the ROI going to be, anyway? Outcomes of big-data deployment are inherently uncertain—predicting its ROI is an exercise in futility. They wonder: Do we start small or large?

ROI 10

ROI Maturity How To CRM 10

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function.

Finance 14

Finance Marketing P&L ROI 14

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. Specifically, our study found that the companies estimating the greatest returns last year on Big Data outspent those with much smaller ROI by a factor of more than three — a median spend of $24 million vs. $7 million.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

JANUARY 9, 2014

In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business. Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications.

Media 13

Media ROI Corporate Accountability Guidelines 13

Harvard Business Review

APRIL 25, 2013

Trends that are affecting fundamental concepts of business, and in turn IT: The basic ideas of capitalism--return on investment (ROI) and return on assets (ROA)--are being challenged by the historical stalwarts of capitalism ( Harvard , Drucker Society , Forbes , the London School of Economics and many more). IT management ROA ROI'

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

JANUARY 23, 2013

Establishing ROI has always been the holy grail of social media. But in 2013, think hard about how you can cut back, so you can focus on what matters. It's become increasingly clear that with the proliferation of new platforms, no person or company can become the master of them all. Nor should they.

Media 11

Media First-mover Advantage Early Adopters ROI 11

Harvard Business Review

DECEMBER 20, 2012

Five Trends to Ignore in 2013 (Inc.). The secret to the campaign’s staying power, suggests Ogilvy and Mather Japan’s executive director, Yasuyuki Katagi, is that, year after year, the message is always the same: “At Christmas you eat — chicken.”. The Silver Bullet Fix (Project Syndicate). “No TIME-SINK CITY. Big Data is a fad.

Power 8

Power ROI Magazine Metrics 8

Harvard Business Review

MAY 20, 2014

More than half (52 percent) of respondents who graduated in 2012 and 2013 and managed to find jobs tell us they did not receive any formal training in those positions. Training can be expensive and, as with many investments in highly mobile workers, the ROI is not always clear. There are all kinds of reasons.

Training 10

Training Attrition ROI Talent Management 10

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

MARCH 6, 2013

Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. But all is not lost: research shows that connecting second-screen extensions to TV spend can actually multiply its ROI. At my company, Mondel?z

Strategy 9

Strategy Advertising First-mover Advantage ROI 9

Harvard Business Review

FEBRUARY 5, 2013

While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you've planned ahead, and no matter how deeply integrated your campaign may be, there's no better (or cheaper) way to cut through the clutter than to improvise. — Oreo Cookie (@Oreo) February 4, 2013. No problem.

Advertising 10

Advertising Power Brand Media 10

Harvard Business Review

JULY 15, 2015

Similarly, the percentage of people who have used Twitter for customer service leapt nearly 70%, from 22 to 37% from 2013-14. So how can companies increase their ROI of social media customer service? Our research has shown that the volume of tweets targeted at brands and their Twitter service handles, for example, has grown 2.5x

CRM 8

CRM Company Airlines Guidelines 8

Harvard Business Review

AUGUST 28, 2017

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Without support from leadership, your AI transformation might not succeed.

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

APRIL 15, 2015

The Syracuse story, for example, shows the top five telemarketers in New York were paid 44% — not 95% — of the $201 million they raised in 2013. Raising money always costs money, but the ROI typically improves over the long term. Even with respect to gross income, the 95% take the public has in mind is false.

Telemarketing 8

Telemarketing Long-term Short-term Finance 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). The opportunity is enormous. And let’s hope it generates demand.’”

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

APRIL 7, 2016

” They also measure the value of this activity, and expect to see a real ROI. zbysiu rodak. As Jeff Stump, a partner there, said to me, “If a pin drops in our network we want to know about it.” They measure efficiency, productivity, quality of the network, quality of inputs and outputs.

Innovation 8

Innovation Bottom-up Organization ROI 8

Harvard Business Review

APRIL 15, 2013

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. Digital marketing provides targeted reach and measurable impact. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Strategy Driven

OCTOBER 23, 2013

So, what does the above tell us about the state of mind of executive marketers in June 2013? Every single year, measurement/ROI is one of the key issues people want to learn more about. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. It’s a challenge, yes – but it’s also an enormous opportunity.

Marketing 58

Marketing Media ROI Consensus 58

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. And that really is on the backs of marketing.”

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 15, 2015

Since 2013, we have tapped our front lines – our 1,500 physicians and thousands more nurses, PA’s, pharmacists and other clinicians – for ways to improve care and reduce costs, using an innovation incubator model that adapts venture capital investment approaches to find and scale the best ideas.

Health Care 8

Health Care Innovation Proposal Incubator 8

Harvard Business Review

JUNE 9, 2015

My own thinking about the power of buyable pins has been shaped both by research on how social networks drive purchasing (as featured in these pages in 2012 and 2013 ), and by my experiences as a compulsive online shopper. Interestingly, that “elsewhere” is as likely to be offline as online.

Retail 8

Retail ROI Discount Fashion 8

Harvard Business Review

SEPTEMBER 5, 2012

I don't know what hard skills I may need in 2030, 2020, or even 2013. In talking about the "ROI" of our schools, we have focused too much on the I, and not enough on the R. It's the one skill that will serve us best in an economy that is uncertain, a world that is volatile, and a future that is anything but predictable.

Education 9

Education Incentives Efficiency Learning-by-Doing 9