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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now.

Godin 8
Godin Open-book Mass Marketing Creativity 8
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Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8
Mass Marketing Transportation Depreciation Short-term 8
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