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5 Leadership Lessons I Learned by Walking the Camino de Santiago

Leading Blog

I first walked that trail – 435 miles over 29 days – in 2013 and have returned twice since. While I was walking the Camino, I thought a lot about my career and the leadership lessons I had learned. This week, my third book, The Camino Way: Lessons in Leadership from a Walk Across Spain (AMACOM) comes out.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

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