Invest in Proprietary Data for Competitive Advantage
Harvard Business Review
MARCH 28, 2013
Without such data it is simply too easy for competitors to let you do the hard work of innovation, then copy your insights and erode your competitive advantage. Only you have the specific transaction, "John Smith bought peas, bread, and grape nehi at 9:27 AM on March 11, 2013," and the tens of thousands like it each day!
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