Make Your Innovative Idea Seem Less Terrifying
Harvard Business Review
OCTOBER 11, 2013
By 2013, we had honored Jack Dorsey of Twitter, Garrett Camp of Uber, famed choreographer Twyla Tharp, and Gangnam style pop artist Psy. Potential customers for our ideas have a predilection for thinking more about what they are already thinking, of scaling the learning curve they are already on.
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