Don't Draw the Wrong Lessons from Better Place's Bust
Harvard Business Review
JUNE 7, 2013
Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). By May 2013 it had sold fewer than 3,000 vehicles.
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