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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. By developing autonomy, children boost self-esteem.

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Invest in Tomorrow’s Workforce, and World

Harvard Business Review

Whichever way you look at it, the countries producing the majority of the next generation of workers are still the ones least able to help them develop. Collectively, the UN projects, the less developed regions of the world “will grow 58% over 50 years, as opposed to 2% for more developed regions.

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