2013 Hammer Marketing Project 
Harvard Business Review
APRIL 7, 2016
Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. But a few years ago, delays in signing new hires were impairing its expansion; in 2013, the average time to hire was 100 days.
Harvard Business Review
APRIL 2, 2014
You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].
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