2013 Human Resources Incentives Operations 
Harvard Business Review
JANUARY 13, 2015
That’s the definition of a potent business opportunity, and a powerful incentive for both parties to direct resources to fulfill that need before some clever third party, say an aggregator or data crawler, steps in. That essentially makes it a resource arms race, and in a resource arms race, Facebook has the clear advantage.
Harvard Business Review
AUGUST 5, 2014
McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. With so many parts of the organization needing to come together to deliver on a customer journey, the CMO has to operate as the “glue” across the organization.
Expert insights. Personalized for you.
8 
Let's personalize your content