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Know When to Kill Your Brand

Harvard Business Review

Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

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Sears Has Come Back from the Brink Before

Harvard Business Review

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. Competition Leadership Retail' He predicts that Sears will be a big loser.

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