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How GE Applies Lean Startup Practices

Harvard Business Review

In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. In January 2013 the team came out with a “minimum viable product.” Leadership roles and responsibilities. You won’t have a lot of money. There will be a very small team.

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