2013 Licensing Marketing Real Estate 
Harvard Business Review
JULY 17, 2015
Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)
Harvard Business Review
AUGUST 25, 2015
Counsel on Call was worth nearly $50 million as of 2013 , with over 900 lawyers; it serves one-third of the Fortune 100. Big Law’s commanding market lead in specific practices areas is also being challenged by boutique firms. Now even the overflow work from in-house departments has migrated away from Big Law, too.
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