2013, Marketing, Mass Marketing and Operations

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2013

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It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur

Entrepreneur Venture Capitalist Mass Marketing Globalization

Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing

Mass Marketing Transportation Depreciation Short-term

Leadership Digital

It’s Time To Stop VCs Driving Entrepreneurship

Don't Draw the Wrong Lessons from Better Place's Bust

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