The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. Homeplus is now the market share leader in South Korea. The strategy is a striking success. The firm claims that 2,000 are already planned to open in 2013. Marketing Retail'
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