Engaging Leader

FEBRUARY 18, 2014

For decades, video games had demonstrated phenomenal power in engaging the focus of people of all ages. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […].

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Harvard Business Review

APRIL 18, 2017

In early 2013 cofounder and CEO Brian Chesky approached me after reading my book Peak: How Great Companies Get Their Mojo from Maslow. The opportunity for intergenerational learning is especially important to Boomers, as we are likely to live 10 years longer than our parents , yet power in a digital society has moved 10 years younger.

Industry 15

Industry Library Hotels Human Resources 15

Harvard Business Review

SEPTEMBER 17, 2014

If Maslow was right, brands needed to target a single need, satisfy it well, and be done. But it turns out that Maslow wasn’t entirely right. Think of Campbell’s “Mmm-mmm Good” campaign at one end and Lexus’s “Relentless Pursuit of Perfection” at the other.

Forrester 10

Forrester Maslow Brand Human Needs 10