Remove 2013 Remove Real Estate Remove Tactics Remove Technology
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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 2 of 4

Strategy Driven

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Real estate consultants are not business strategists, but the retail system gives them the say-so in establishing community presence. As was discussed in Chapter 8, technology constitutes one tenth of 1% of any organization’s overall Big Picture.

Crisis 58
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Know When to Kill Your Brand

Harvard Business Review

Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

Brand 8