7 Steps to Getting Your Startup Story Right

Rajesh Setty

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

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Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. There’s crowdfunding and then there’s crowdfunding.

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The Rise of Virtual Brick-and-Mortars

Harvard Business Review

The firm claims that 2,000 are already planned to open in 2013. The more compelling and unique — think REI with its climbing walls — the better.

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