The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
The firm claims that 2,000 are already planned to open in 2013. The more compelling and unique — think REI with its climbing walls — the better. Since launch, the Homeplus Smartphone App has become the number one shopping app in Korea, with over a million downloads to date. Homeplus has extended this concept to bus stops.
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