2014 Business Model Development eBook 
Harvard Business Review
APRIL 6, 2017
” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. And of course: What’s the business model for any of the above? Both launched in 2014.).
Harvard Business Review
JULY 28, 2014
He and his team publish a daily diet of blog posts, ebooks, infographics, videos and other content that lend insight to the digital marketing discipline. Experiment aggressively, and challenge business model assumptions. Hubspot CMO Mike Volpe is an exemplar of this pattern. of marketing spend.
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