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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business Review

And of course: What’s the business model for any of the above? ” In other words, Williams concluded that ad-supported models were encouraging both product designers and creators on the Medium network to focus on pageviews, and that was bad. has folded; the other, Catchpool, is still operating.

Media 9
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5 Things Digital CMOs Do Better

Harvard Business Review

He and his team publish a daily diet of blog posts, ebooks, infographics, videos and other content that lend insight to the digital marketing discipline. American Express does this, too, with its Open Forum site, which publishes editorial-style content for managers and operators of small and mid-sized businesses.