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The Risks of Health Insurance Company Mergers

Harvard Business Review

The pitch goes something like this: “Synergies will reduce overhead by eliminating duplicative management positions and spreading IT and marketing costs across more members.” In short, premiums actually go up, not down, when insurance markets become more concentrated. Aim 2: Raise Quality.

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10 Tactics for Launching a Product Using Social Media

Harvard Business Review

When it comes to choosing media to support a new product launch, consider the target market. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Marketing' Why did the Fire phone fizzle?

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