Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business Review
MARCH 21, 2018
Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment.
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