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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. A Buying Decision Is A Change Management Problem.

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Inside Sales Roles. Sales Preparedness.

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