5 Components of Charismatic Leadership
Skip Prichard
FEBRUARY 8, 2021
In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. In this document, he contrasted his vision with the prevailing industry practice of marketing high-priced furniture that was out of reach of most people. In November 2018, he was ousted and arrested, accused of financial misconduct.
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