The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
It is also a matter of having fun and fostering strong bonds between team members to help them reach their goals. And at Björn Borg, their key performance indicators have improved after Bunge was brought in as CEO : net sales increased by 27% between 2013 and 2016, and operating profits tripled.
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