A Refresher on Marketing ROI
Harvard Business Review
JULY 25, 2017
trillion in 2019, up from $1.6 Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. Juan Díaz-Faes for HBR. Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1
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