Fallacy of ‘If They Understand, They Will Do’
Marshall Goldsmith
OCTOBER 16, 2012
They usually suggest that leaders should have integrity, focus on customer service, deliver quality products, develop great people and encourage innovation. I recently had the privilege of working with the CEO and more than 2,000 leaders of one of the world’s most admired companies. Most make a lot of sense. Talking the talk.
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