How to Use Social Media to Drive Social Change
Leading Blog
JANUARY 21, 2011
How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Goals must be humanistic or based on an understanding of your audience, actionable, testable, clear and meaningful. Social Media.
284 
Let's personalize your content