Secrets of Social Media Revealed 50 Years Ago
Harvard Business Review
JUNE 17, 2011
Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. So it comes back to creating and leveraging innovation and differentiation. The study was reported in a 1966 article in HBR.
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