Secrets of Social Media Revealed 50 Years Ago
First Friday Book Synopsis
JUNE 21, 2011
To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.]. Bob's blog entries Brand Relevance: Making Competitors Irrelevant David Aaker Ernest Dichter Harvard Business Review blog HBR email alerts HBR. Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog.