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Secrets of Social Media Revealed 50 Years Ago

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To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.]. Bob's blog entries Brand Relevance: Making Competitors Irrelevant David Aaker Ernest Dichter Harvard Business Review blog HBR email alerts HBR. Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog.

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Mini Saga #99 – Transformation

Rajesh Setty

Thanks to Sasha Dichter for the prompt. Mini Saga change Leadership management Manifesto Rajesh Setty sasha dichter trust30Change is hard. It’s harder when you are on the one who is supposed to change. Mini Saga #99 – Transformation.

Secrets of Social Media Revealed 50 Years Ago

Harvard Business Review

Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands.

Morning Advantage: Who Inherits Your iTunes Library?

Harvard Business Review

After receiving the bill for a simple cloth sling — a whopping $83 — James Dichter decided to fight back. The Globe quotes Dichter saying, "Somewhere in our healthcare system, common sense has left the building.". You can't take it with you. And, apparently, you can't bequeath it to your next of kin, either. That’s according to an article by Quentin Fottrell at MarketWatch , which says that when we die, our digital books, music, and movies may expire, too. Adieu, Adele!