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Secrets of Social Media Revealed 50 Years Ago

First Friday Book Synopsis

To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.].

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Mini Saga #99 – Transformation

Rajesh Setty

Thanks to Sasha Dichter for the prompt. Here is the link – Mini Sagas: Bite-sized Wisdom for Life and Business (PDF, 2.9MB). For a complete list of Mini Sagas, please see the entire list here or at Squidoo. Photo courtesy: blue diesel on Flickr.

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Morning Advantage: Who Inherits Your iTunes Library?

Harvard Business Review

After receiving the bill for a simple cloth sling — a whopping $83 — James Dichter decided to fight back. The Globe quotes Dichter saying, "Somewhere in our healthcare system, common sense has left the building.". Surgi-Care says the price was fair.) DON'T BLINK! The Literally Melting Middle Class (YouTube).

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Secrets of Social Media Revealed 50 Years Ago

Harvard Business Review

Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands.

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