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How to Use Social Media to Drive Social Change

Leading Blog

JANUARY 21, 2011

Social Media. How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Cut through the noise of social media with something personal, unexpected, visceral, and visual.

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Media Aaker Audience How To 284
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Secrets of Social Media Revealed 50 Years Ago

Harvard Business Review

JUNE 17, 2011

Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR. The message is so humorous or informative that it deserves sharing.

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Dichter Media Aaker Katz 15
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