How to Use Social Media to Drive Social Change
Leading Blog
JANUARY 21, 2011
How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. To achieve balance, break the goal down into parts: a single long-term macro goal and a number of short-term process goals, or micro goals.
284 
Let's personalize your content