Aaker Loyalty Management Short-term 
Strategy Driven
APRIL 8, 2011
Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Defining and Managing the Category or Subcategory. Whole Foods Market.
Strategy Driven
SEPTEMBER 27, 2013
Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The Powerful Role of Trust. The Sincere Company.
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