Strategy Driven

MARCH 24, 2011

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how a company establishes and manages a new category or sub-category. advantages of achieving brand relevance over brand preference.

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Aaker Brand Short-term Long-term 62

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Defining and Managing the Category or Subcategory. Whole Foods Market. About the Author.

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Brand Aaker Six Sigma Short-term 56

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The Powerful Role of Trust. The Sincere Company.

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Aaker Short-term Marketing Benchmarking 63