How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
What, then, will achieve that objective? As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. In fact team building can be the primary objective. How will we advance the ball? Five suggestions: 1.
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