How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies. Any others come to mind?
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