Aaker Management System 
Strategy Driven
SEPTEMBER 27, 2013
Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. Complimentary Resource – 2011 Trends Report: Customer Relationship Management.
Harvard Business Review
MAY 31, 2011
Chevron used a global brand team formed with top-level operating people representing country and product silos charged to sponsor a process that would lead to a coherent brand portfolio and brand management system. Get a common planning and information system. The five suggestions all have been shown to advance these objectives.
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