Activity Based Costing Efficiency Operations Power 
Harvard Business Review
JUNE 30, 2016
ZBB is a straightforward, intuitively simple way to aggressively strip out costs that cannot be rationally justified. Who would argue that a business should not eliminate unjustifiable costs? Such high-profile exposure has prompted more companies to view ZBB as a fresh “wonder diet” for achieving radical corporate leanness.
Harvard Business Review
JANUARY 25, 2012
But he could not shake his newfound awareness of the amount of money Egan was losing with Westmid — the account's ratio of operating income to sales was a negative 28%. The Power of Customer Costing. Tommy, an avid reader of the business literature, wanted Egan to adopt an activity-based costing , or ABC, approach.
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