Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

This guideline is hardly absolute — sometimes passive voice is the most natural way to say what you're saying. But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." It seems obvious that you shouldn't put your audience to sleep, doesn't it?

VBM 12