Strategy Driven
DECEMBER 29, 2017
This article will introduce you to five tactics you can use in your business. Media buying is the process of negotiating and purchasing advertising time and space. One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Affiliates. Media Buying.
Strategy Driven
NOVEMBER 5, 2017
This article will introduce you to five tactics you can use in your business. Media buying is the process of negotiating and purchasing advertising time and space. One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Affiliates. Media Buying.
Harvard Business Review
OCTOBER 13, 2015
In online advertising, a variety of equally brazen ruses drain advertisers’ budgets — but usually it’s more difficult for advertisers to notice them. I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it.
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