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“I Quit”: Why Employees Quit and How to Retain Them

HR Digest

A high attrition rate is a costly challenge for any business. Sometimes the real cost of fully replacing an employee may run north of $40,000, including advertising, recruitment fees, the time it takes to train a replacement, and not to mention the lost productivity in between. may attract them to a new place of work.

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Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. Customer retention. Increased flexibility.