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Pursuing Entrepreneurial Companies: Grad Advice | In the CEO.

In the CEO Afterlife

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Pick an industry on a growth curve. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Upon graduation, I wanted to work in Brand Management or Advertising. Human Resources.

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Good Brands Gone Bad | In the CEO Afterlife

In the CEO Afterlife

Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. The majority of Halliburton’s revenue is from the sale of products and services to the oil and gas industry. PS: I was the Canadian Brand Manager of Brylcreem during the demise.

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