Advertorial Innovation Marketing Team 
In the CEO Afterlife
APRIL 28, 2012
At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Most importantly, the implications and action steps became an ‘easy sell’ to my team. A client in need of innovation? Human Resources.
Harvard Business Review
MARCH 5, 2013
But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The publication has since revised its sponsored content policies.).
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