What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
Eric Ries brought the concept of the Lean Startup into our zeitgeist. From how we initiate a project by establishing metrics and outcomes from the beginning, to being more agile in building programs that can bend, move and iterate as we learn from what the market is telling us (marketing optimization anyone?). Models of leanness.
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