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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

The day after the Sabbath, he listened to numerous voice messages from a government agent offering to buy all the scrap metal in his possession for an urgent building project. Another example, what would you consider an advertorial? Is an advertorial legal—yes. It’s an advertisement camouflaged to appear as a feature article.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

From how we initiate a project by establishing metrics and outcomes from the beginning, to being more agile in building programs that can bend, move and iterate as we learn from what the market is telling us (marketing optimization anyone?). Eric Ries brought the concept of the Lean Startup into our zeitgeist.