Advice Books Deming Marketing 
Deming Institute
JANUARY 19, 2017
In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. The book lays out a Theory of Jobs to be Done in a very compelling way. In the book, they explore the example mentioned in the article in more detail.
Deming Institute
AUGUST 28, 2017
Edwards Deming used to probe senior executives, including “What business are you in, what business will you be in 5 years from now, 10 years from now?,” Unlike the technical questions we answered all summer long, our manager took the opportunity to challenge us with a down-to-earth business question. Instead of the queries W.
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