From CEO to Novelist: Not without Perseverance
In the CEO Afterlife
NOVEMBER 13, 2017
Nabob, when Mr. Bell arrived, had too many brands, and lost money. The move succeeded: Nabob became the top coffee brand in Canada. The golden parachute was nice, but the passion and the purpose was suddenly gone.”. He helped big brands, including Maple Leaf Foods, Starbucks and Campbell’s Soup. But ennui set in.
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