The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
‘Insightful Advice for a Complex World.’ Nothing – not even reputable films – should be judged only by fickle box office ratings. Management is relying upon financial people as the primary source of advice, while ignoring the rest of the picture (90%). Tapes alone are not enough. Team empowerment suffers.
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