Harvard Business Review

DECEMBER 13, 2010

Just ask companies that offer a strategic business case for getting involved with communities in emerging markets. Advice to beware of outsiders bearing gifts is as old as the Trojan horse thousands of years ago. Generosity is not always well-received. The rest look like they are joining a parade.

Reputation 15

Reputation Film Bond Commitment 15

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood.

Brand 10

Brand Disintermediation Ethics Technology 10

Eric Jacobson

APRIL 4, 2018

The CEO Next Door is the new book that offers career advice for everyone who aspires to rise in their organization and achieve their full potential. Impressively, that advice is based on an in-depth analysis of over 2,6,00 leaders -- drawn from a database of more than 17,000 CEOs and C-suite executives. Be focused.

CEO 50

CEO Books Succession Charisma 50