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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business Review

How do banks switch customer relationships from branch offices to mobile phone screens? Why is one insurance company deep into an agile transformation while another is experimenting with it only at the edges of its business? As companies move to more agile operating models , they must learn to balance accountability with autonomy.