How Consumer Brands Can Connect with Customers in a Changing Retail Landscape
Harvard Business Review
AUGUST 4, 2017
A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.
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